So here it goes!

1. Ensure your contact info is easy to find!

At this point, I’m assuming you have a website. Without one, you’re a fish out of water! When a person visits your site, they shouldn’t have to search high and dry to find your contact information. So be sure you have the company phone number in the header or footer of your website on ALL pages. I also recommend having your address on the contact page, people won’t trust that you’re a legit business if you don’t have an address.

2. Clean Logo

You should have a professional logo if you don’t already. If you have an older business with a logo done in the early 90′s, consider having a company revamp it and give it a web 2.0 edge to it. Something that pops and shows that you’re company is clean professional and fresh! Not to give ourselves a plug… But we at Xplode Marketing can design a clean professional logo that pops, oh and at an affordable price! The last thing you want to do is have one of your employee’s son (who happens to know how to open the paint program) create you a logo that screams “unprofessional”.

3. Google Places and Local Listings

The quickest and easiest way to get on the top pages of Google and other search engines is to secure your FREE local maps listing. Search engines like Google are dedicated to providing searchers with local businesses for everyday searches like plumbers and other professions. Once you’ve gone through the steps of verifying your business, be sure to load it with information, photos, correct address and anything you could think of. Many times you’re not going to be exactly in the top 5, but hiring a service company like seobiotics to ensure you’re on page 1 can be very cost effective. Get started by getting listed on Google.. http://www.google.com/places/

4. Rank for your business name.

Its simple! If you’re not ranking #1 for your business name, then you’re losing potential clients to your competitors. Another big reason you want searchers to come to your website instead of a local listing site, is that you have complete control over the content. We’ve had more and more customers come to us for “reputation management” because they had a negative article written about them and it happens to go to the top of Google or Bing for their name or business name. It can hurt your business and your pocket book!

I hope these quick tips are helpful, they’re essential in generating any kind of business from the internet. Too many small businesses are afraid of the internet because they lack any knowledge on how it can benefit them. If you have any direct questions or would like a free consultation on how to get your website to the top of search engines, call us at 941-585-0009 or fill out our free consultation form.